Overview
The client approached us with a struggling e-commerce store — high traffic but low conversion. The existing site was slow, confusing, and offered a poor mobile experience.
Approach
We rebuilt the entire storefront on Next.js with a Shopify backend, focusing on:
- Dramatically improved page speed (LCP went from 4.2s to 0.9s)
- Simplified checkout flow reducing steps from 5 to 2
- Personalized product recommendations
- Accessibility improvements achieving WCAG AA compliance
Impact
Conversion rate increased 45% within the first month after launch. Cart abandonment dropped by 28%.